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My Emissions Pioneers Groundbreaking Carbon Labelling Trial for Food Businesses

Our mission is simple: to help you to measure, carbon label and reduce the carbon footprint of your food.

With our innovative carbon labels, we enable food businesses to easily communicate the climate impact of their meals to their customers. Providing an easy and effective way to showcase your commitment to sustainability, and to attract environmentally conscious customers to your brand.

Contact us today to learn more about our carbon labelling services, and how we can help you make a difference today.

Carbon labels: the future of sustainability in restaurants

Just Eat Takeaway.com has partnered with My Emissions to introduce a 12-week carbon labelling trial on the menus of five restaurants on their platform.

Through the carbon labelling trial, Just Eat Takeaway.com is making it easy for restaurants to start their sustainability journey, and to understand and communicate the environmental impact of their food.

The My Emissions ‘traffic light’ carbon label, rating each meal from A (Very low emissions) to E (Very high emissions) informs consumers about the environmental impact of a meal, and guides lower carbon food choices.

And the best part? You don’t need to be a partner of Just Eat or any other platform to sign up with My Emissions. We offer our services to any food business that wants to make a positive impact on the environment. 

Just Eat Takeaway partners

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Step 1: Choose the plan that’s right for you.

Step 2: We’ll collect your recipe data through our quick and easy process.

Step 3: See the carbon footprint of your meals in the My Emissions App and start using the My Emissions carbon labels on your menus.

Starter

From £65/month*
  • Start your food emissions journey
  • 1 App user
  • Carbon calculations: ingredients, processing, packaging and transport
  • Use the My Emissions carbon label

Enterprise

Contact us
  • Everything in Plus+
  • Unlimited App users
  • Unlimited recipe assessments
  • Dedicated client Success manager
  • Data support, including imports and technical integrations
  • Emissions reporting (e.g. sales data)
  • Carbon reduction support

Choose the right price and plan for you

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Frequently asked questions

All values are calculated in ‘CO2e’, which means ‘carbon dioxide equivalents’. This is a measure of all greenhouse gas emissions released, where each gas is given an equivalent impact compared to carbon dioxide. You can read more about this on the Eurostat website.

We collect data on each meal, including its ingredients (and how they’re grown or farmed), processing, any packaging used, and all transportation. This then allows us to complete our calculations.

Our rating system is based on a statistical analysis of all the 3,000+ ingredients and recipes in our database.

We believe the thresholds for a carbon label should be set by regulation (just like nutritional thresholds), and are actively engaging with Government about this.

But, sadly climate change can’t wait for that, and that’s why we’ve adopted our own rating system!

Carbon intensity means the carbon footprint per kg of food. Using carbon intensity, rather than the total emissions produced, allows us to easily compare the impact of different foods and meals. Otherwise, we’d need to create lots of different thresholds depending on the type of food (eg, a starter versus a main course meal), and it could easily be manipulated by misleading serving sizes.

This system copies existing nutritional labelling, which often also use thresholds based on the ‘per 100g’ nutritional content of food.

All our calculations use the same ‘system boundary’, to ensure consistency across our labels. This includes the core emissions of the food product or meal, including emissions from farming, processing, packaging and transport to the store or restaurant.

Yes! Our calculations include the core emissions of a product up to a store or restaurant. This includes packaging of the ingredients and/or final product, and transport to the final location.

At the moment, our carbon label doesn’t look at emissions from stores (e.g. lighting), cooking and disposal. This is because it’s harder to collect data for these stages, and they are generally a much smaller proportion of the food’s carbon footprint.

My Emissions does not take into account any offsetting when setting the carbon rating. We believe a true carbon rating should just show the emissions needed to produce the food.

Start your food sustainability journey today.