“Our work with My Emissions is helpful in understanding how customers and restaurant partners can make more informed choices when it comes to the food they order and offer.”
Jaz Rabadia MBE, Head of Responsible Business and Sustainability at Just Eat Takeaway.com
About Just Eat Takeaway.com
Just Eat Takeaway.com (you may know them as Thuisbezorgd.nl, Grubhub, Skip the Dishes or Menulog, depending on where you are), are one of the world’s largest food delivery companies. With a vast network of restaurant partners and a global reach, they play a huge role in connecting people with their favourite meals.
Now, they are exploring how to use their platform to help create transparency for their consumers. Teaming up with My Emissions, they are helping to raise awareness of food emissions through a carbon labelling trial.
The Challenge: Addressing Food Emissions
In 2022, Just Eat reported 984 million orders processed globally, from 90 million active consumers. Millions of takeaways, with each having a different carbon footprint.
Just Eat Takeaway.com recognise they have a unique opportunity to help make the takeaway industry more sustainable by improving choice and availability of more sustainable food options whilst also educating their customers and restaurant partners.
The Solution: Carbon Labelling Partnership
Just Eat Takeaway.com wanted a solution that was both simple for restaurants to adopt and that provided insights to help them reduce their carbon footprint.
They therefore partnered with My Emissions to calculate the carbon footprint of menu items at several independent restaurants in Brighton. In phase 1 of the trial, the My Emissions carbon labels were then displayed on the Just Eat app for 12 weeks from March to May 2023.
You can read more about the trials on Just Eat’s website.
For phase 2, to build on the previous phase and obtain further learnings, in September 2023 Just Eat expanded the carbon labelling trial to the Just Eat for Business platform, a flexible workplace food solution in London. My Emissions again worked with more than 10 restaurant partners, enabling customers to make more informed food choices for their corporate lunches.
The trial is still live, and you can see what this looks like at participating restaurants like Wahaca, Gallio, and K10.
Results and Impact
Since the introduction of carbon labelling, Just Eat Takeaway.com have sought out engagement with both individual customers and restaurants to collect their feedback. Both reported an increased awareness of the impact that different foods can have on the environment.
The majority of individual customers consulted were in favour of the carbon labelling trial, and welcomed the added transparency that the carbon labels provided, stating it facilitated carbon-conscious consumption.
Participating restaurants noted that the trial helped them develop their knowledge about the carbon impact of their menus, and that they would consider the environmental impact of the food that they choose to use in their dishes.
Restaurant partners also found that the My Emissions platform was comprehensive in providing insights into the carbon footprint of dishes. Hear from one participating restaurant below:
“Our partnership with My Emissions has been truly remarkable. Their team is exceptional, and their platform makes carbon calculations for our menu dishes a breeze.
At Gallio, we’re committed to sustainability, and My Emissions has empowered us to offer transparency to our customers through carbon labelling. This sets us apart in the market and resonates with our eco-conscious clientele.
With My Emissions, we’re not just serving delicious food; we’re serving a better planet. Thank you, My Emissions, for helping us make a significant impact on our journey to a more sustainable future.”
– Charlotte Ricci, Head of Marketing at Gallio
Keen to learn how My Emissions can help you reduce the carbon footprint of your menu?
We’re always interested to learn what challenges you’re facing when reducing the carbon footprint of your food. Maybe you’re a restaurant owner that doesn’t know what the carbon footprint of your menu looks like, and wants to start on your sustainability journey. Or perhaps you’re a plant-based meat company in need of granular, supply chain emissions data to identify emissions hotspots.
Book a call with our team today or reach out to us via email at hello@myemissions.green.